
So, for class, we were supposed to find a visual advertisment with an argument. But, honestly, I had difficulties in finding those ads. I mean, every ad is argumentable unless it is advertising something that is set fact. Ads such as those for cars are extremely controversial. Yet, every ad is argumentative because it's one view of one person or company and not all share the same ideas or beliefs. This ad here to the right is a clothing ad for the company Express Clothing. They are trying to show that Express Clothing can be chic and like designer brands. Express Clothing, yet, is known for its good prices and variety of half priced designer like clothing. They are trying to argue that Express is high fashion by using sleek, clean photography and quotes from recognizable names in the fashion industry. Its eye catching with the big letters and with the woman at the bottom, drapped along a wood desk and intricate leaf work behind her. The way its set up portrays high fashion, expensive, chic, and modern. Yet, others might not view this the same way as the company and photographer does. They could see this as a shabby way to get consumers to buy their products. To lure in girls with the thought of, "If you buy that dress, you can look high fashion just like her." Overall, I think this is an effect ad in portraying its argument, its high fashion and classy, with just a bit of edge to it.